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Non-Fat Advertising: Slogans That Give You Goosebumps
Yep, I’m going to make fun of some slogans. And these are only a few of the kergillions out there that could be made fun of. But it’s all for your education, right? I’m just trying to open a few eyes...
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Non-Fat Advertising: Afraid To Be Like Jimmy
I’ve had conversations with a few potential new clients regarding “advertising strategy”. Advertising strategy? What’s that? Here’s a good example. Jimmy John’s. What’s their advertising strategy? It’s...
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Non-Fat Advertising: Two Advertisers (with different advertising tactics)
Advertiser #1 always puts their “deals” in the newspaper. There’s something there almost every day. A sale of some kind. The doorbuster king of mattresses. Advertiser #2 uses the radio to talk mostly...
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Non-Fat Advertising’s Best Marketing Technique for 2013
Cruising around my LinkedIn marketing groups that I’m following… I see a lot of verbiage suggesting there are best ways to market. Or best mediums and best marketing technology… and most importantly…...
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Non-Fat Advertising: Mad Copywriting Skills
What’s the ultimate skill you possess when it comes to copywriting? What kind of wicked wordsmithing do you conjure up? Or are you short on copywriting skill? Here’s when you absolutely need some extra...
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Non-Fat Advertising: Invisible Marketing
INVISIBLE MARKETING Wanna make sure nobody notices your marketing? Here are 7 ways to do that: 1) Say things your prospect does not care about (even though you feel they should). 2) Make your logo big...
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Non-Fat Advertising: Furniture Salesperson of the Year
My wife and I recently visited a furniture store. Actually two of them. Usually not my favorite thing to do. The salesperson at the first store was great. Not sales-ey. Just helpful. She was laid back,...
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Non-Fat Advertising: FOCUS GROUPS (avoid at all freakin’ costs!)
"Focus groups - please use caution" THAT would have been the nice way to say it. But seriously, if anyone ever suggests you do a focus group (and heaven forbid PAYING for one!) have them booted from...
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Ad Writing / Copy Writing COBWEBS
You’re going to get frustrated at some point while writing an advertisement. (Ad writing, copywriting, whatever you want to call it.) Your eyebrows are scrunched up, the creases in your forehead get a...
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I Nearly Drove Off The Road
I almost drove off the road when I heard this radio spot. I had recorded my daughter last year talking about Christmas. It was for a co-worker of mine. He asked if I would be willing to get some audio...
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